100 Thieves

Origins and Business Growth

100 Thieves was established in 2017 by Matthew Haag, known as Nadeshot, a prominent former Call of Duty player and content creator. The organization quickly secured significant investment, beginning with a multimillion-dollar infusion from Cleveland Cavaliers owner Dan Gilbert in November 2017. This financial backing allowed it to expand from a team into a full organization.

Major funding rounds followed. In October 2018, the organization completed a Series A round co-led by Scooter Braun and Drake, raising 25 million dollars and making both music figures co-owners. Other investors included Sequoia Capital, Marc Benioff, and Drew Houston. A Series B round in July 2019, led by Artist Capital Management, raised 35 million dollars and included investment from Groupe Arnault, the controlling shareholder of luxury conglomerate LVMH. A Series C round in December 2021 raised 60 million dollars.

The company diversified its business beyond competitive gaming. It signed a sponsorship deal with Truly Seltzer and Twisted Tea in March 2021. In October 2021, it made its first acquisition, purchasing the gaming peripheral company Higround. In May 2022, 100 Thieves announced its intention to publish a video game, hiring former Telltale Games CEO Pete Hawley as chief product officer to set up a studio. Nadeshot also launched his own energy drink, Juvee, in October 2022.

After layoffs in 2022 and 2023, including a round that affected 20% of its workforce in November 2023, the organization decided to spin off its game studio and energy drink brand as separate companies to refocus on its core esports and apparel operations. In May 2024, 100 Thieves was selected for the Esports World Cup Foundation's Club Support Program, receiving a stipend for entering new esports. By late 2024, Nadeshot stepped back from daily operations to focus on content creation, and in September 2025 he confirmed he was no longer CEO but remained involved with the organization.

Call of Duty and the Los Angeles Thieves

The Call of Duty division has been central to 100 Thieves' identity since its inception, rooted in founder Nadeshot's background as a former OpTic Gaming captain and MLG X Games gold medalist. The original 2019 roster started with players like Kenny, Octane, and SlasheR. After initial struggles, the team acquired Preston 'Priestahh' Greiner and coach James 'Crowder' on loan from FaZe Clan. This reshaped squad found quick success, winning the organization's first trophy at CWL London 2019 and a second at CWL Anaheim 2019. The team also finished as runners-up at the 2019 Call of Duty World Championship, losing to eUnited.

After initially announcing it would not join the new franchised Call of Duty League, 100 Thieves entered in November 2020 by acquiring OpTic Gaming's league slot, branding the team the Los Angeles Thieves. The franchise's top result came in the 2022 season when the Los Angeles Thieves defeated the Atlanta FaZe to win the Call of Duty League World Championship, securing the organization's first world title.

Valorant: From First Strike to VCT Partnership

100 Thieves entered Valorant in June 2020 by signing veteran Spencer 'Hiko' Martin. An initial roster was quickly assembled and just as quickly released. The team then rebuilt with Counter-Strike veterans Nick 'nitr0' Cannella and Joshua 'steel' Nissan, alongside Peter 'Asuna' Mazuryk and Quan 'dicey' Tran. With Hector 'FrosT' Rosario as head coach, this squad made history by winning the very first Valorant First Strike North American tournament in late 2020, defeating TSM in the grand finals.

The 2021 season saw significant roster changes. Ethan 'Ethan' Arnold replaced dicey, and later Aaron 'b0i' Thao was promoted while steel was benched and nitr0 became the in-game leader. The season ended with a loss in the NA Last Chance Qualifier for Valorant Champions, after which FrosT was fired and several players, including dicey, b0i, steel, and nitr0, departed.

A major rebuild in 2022 began with the signing of Adam 'ec1s' Eccles and Hunter 'BabyJ', but both were released after just two losses in the VCT Challengers group stage. The team then acquired Sean 'bang' Bezerra and Noah 'jcStani' Smith on loans. After another early elimination, the organization hired Sean 'sgares' Gares as head coach and Daniel 'ddk' Kapadia as general manager. Following Hiko's retirement and further changes, the team signed Derrek 'Derrek' Ha, Brenden 'stellar' McGrath, and William 'Will' Cheng. This iteration succeeded, beating The Guard to qualify for the 2022 Valorant Champions tournament, where they finished 9th-12th. Post-season, Will was released and star player Matthew 'Cryo' Panganiban was signed from XSET. Assistant coach Michael 'Mikes' Hockom was promoted to head coach after sgares's departure. The year ended with a 3-0 victory over Cloud9 to win the Red Bull Home Ground #3 tournament in December 2022.

In September 2022, 100 Thieves achieved long-term security by being selected as one of the permanent partner teams for the Valorant Champions Tour Americas league. The first partnered season in 2023 ended without playoff qualification and an early exit from the Americas Last Chance Qualifier, leading to the release of Derrek and stellar. For the 2024 season, the organization signed head coach Tony 'Zikz' Gray.

Apex Legends and the Crazy Thieves Collaboration

100 Thieves' involvement with Apex Legends has been intermittent. The organization first entered the scene in February 2019 signing players like Gigz and Teenage, but exited the competitive scene entirely by August of that same year, releasing its roster.

It returned in October 2021 with a roster of Onmuu, scuwry, and Vein. After roster changes, including adding Vaxlon and coach Sickks, this team placed third at the 2022 Apex Legends Global Series World Championship. The entire roster was released in September 2023.

The organization re-entered in November 2024 with a high-profile roster featuring popular content creator iiTzTimmy, Dezignful, and Genburten, coached by Bronzey. After being eliminated in the group stage of the 2024 ALGS World Championship, Dezignful explored other options. In March 2025, 100 Thieves announced the departures of Dezignful and iiTzTimmy, signing Phony and Verhulst to join Genburten. Coach Bronzey stepped down in September 2025 and was replaced by Balvarine.

In an unusual move in January 2026, 100 Thieves announced a collaboration with Japanese organization Crazy Raccoon, rebranding its Apex Legends team as 'Crazy Thieves' for the Year 5 Championship. Coach Balvarine stepped down the following month, replaced by Daniel 'Nihil' Freudenthal. The roster saw further changes with the release of Verhulst and the signing of Koyful later in 2026.

Expansion into New Titles

Beyond its core games, 100 Thieves has strategically expanded into other competitive scenes. In November 2025, it marked a return to Counter-Strike esports for the first time since 2020 by entering Counter-Strike 2. The team, titled '100 Thieves Roobet' after its title sponsor, built a notable roster. Operations were led by Graham 'messioso' Pitt as Head of CS Operations, while Sean 'sgares' Gares took on the role of Head of FPS, working across both Counter-Strike and Valorant. The first player signing was Håvard 'rain' Nygaard, followed by head coach Lukas 'gla1ve' Rossander. The roster was finalized in early 2026 with players Ag1l, poiii, sirah, and the high-profile addition of Nicolai 'dev1ce' Reedtz.

The organization briefly competed in Marvel Rivals in 2025, entering in March with a roster including players like Billion and Vinnie. After parting ways with its head coach and making several roster changes, 100 Thieves announced it was leaving the scene in November 2025, releasing its entire roster. It rejoined in February 2026 as part of the Marvel Rivals Partner Program, re-signing several former players like deleena and Vinnie and coach iRemiix, while adding new players Self and Wyni. Further roster changes occurred in August 2026.

In early 2026, 100 Thieves also entered Rainbow Six Siege as a partner team in the R6 Partner Program. Its inaugural roster, announced in March, included players Atom, GMZ, Panbazou, SpiriTz, and Yoggah, coached by Kizi and Kpan. After an 0-4 start in the 2026 NA League Kickoff, the organization released Panbazou and Yoggah, fired head coach Kizi, and signed new players Hotancold and Kason, with Igor 'Vivas' Vivas as the new head coach.