ChooxTV

Early Life and Humble Beginnings

Edgar Dumali was born in 1991 in South Cotabato, Philippines, and his childhood was defined by poverty. To make ends meet, he worked various manual jobs, including as a construction worker and a tricycle driver. During this difficult period, he also battled an addiction to mobile gaming, a pastime that would later become his profession. These early struggles provided a stark contrast to the success he would eventually achieve through streaming.

The Dogshow Streamer and Unorthodox Gameplay

Dumali began his streaming career in 2017 on Facebook Gaming and YouTube under the name ChooxTV. He quickly cultivated a large following through his own brand of entertainment, which he and his fans called dogshow streaming. This style is characterized by its comedic, chaotic, and often nonsensical atmosphere, setting him apart from more serious gameplay commentators.

A signature element of his early streams was the use of a voice filter. He maintained this altered voice as a running gag, promising to reveal his real voice only after reaching the milestone of one million subscribers, a promise he later fulfilled. His gameplay became his primary draw, famous for being deliberately unorthodox. He frequently used heroes in roles they were not designed for, such as playing the healer Estes as a damage-dealing marksman or building the fragile marksman Layla as a durable tank. This unconventional approach entertained viewers and demonstrated a deep, if quirky, understanding of the game's mechanics.

Commercial Success and Industry Recognition

ChooxTV's popularity translated into significant commercial and industry success. In 2019, he joined the talent gaming agency Royale Rumble. By 2020, analytics ranked him as the sixth top YouTube creator in the entire Philippines, placing him alongside household names like Ivana Alawi and Cong TV. His influence was confirmed in 2021 when he received the Streamer of the Year award at the MLBB Awards Gala, sharing the stage with professional players like Yawi and H2wo.

Brands took notice, and in 2022 he was signed as a brand ambassador for Minana Esports's Ampverse. His earnings reflect his top-tier status, with estimates from 2020 suggesting a monthly income ranging from 765,000 to 12.25 million Philippine pesos. This financial success allowed him to achieve a personal dream, funding the construction of a two-storey house for his family in South Cotabato.

Charity Work and the Onic PH Esports Stint

Dumali has leveraged his platform for charitable causes on multiple occasions. He has hosted fundraising livestreams to aid victims of national disasters, including those affected by the 2019 Cotabato earthquakes and the Taal Volcano eruption in January 2020.

In a surprising career move, he attempted to transition from content creation to professional competition in July 2022 by joining the esports organization Onic Philippines as a substitute jungler for MPL Philippines Season 10. However, he sat out the team's first three games and never made an official appearance. Onic PH officially released him from their roster on August 25, 2022. The league operator later imposed a fine on Onic PH for unilaterally and arbitrarily terminating his contract. The team cited logistical issues as the primary reason, specifically the challenge of coordinating with Dumali, who was based in South Cotabato, while the team conducted its mandatory bootcamp in Manila. Despite the abrupt end, Onic PH expressed willingness to collaborate with him again if scheduling obstacles could be overcome.

Personal Life and Career Evolution

Edgar Dumali is married to a fellow content creator known online as ChiKai, and they have three children together. His dedication to gaming once created serious tension in his family life, with his wife nearly leaving him due to his neglect of paternal duties. This personal crisis led him to refocus, consciously using his streaming career to financially support and stabilize his family.

In September 2024, ChooxTV announced a significant pivot in his content direction, stating a transition to the mobile game Honor of Kings. He joined the game's official influencer roster to help promote its launch in the Philippines, indicating his continued relevance and adaptability as a key figure in the region's online entertainment.